The Iconic Reward
for Responsible Beauty
The Iconic Reward
A reward with a unique methodology
The Victoires de la Beauté awards are based on a dual evaluation: blind tests under the supervision of sensory analysis laboratories and the consideration of criteria related to environmental issues.
100% of jury testers are consumers
Products are tested by independent consumers selected by profile (age, sex, complexion, type of hair).
Real-life tests
Products are tested by consumers in the privacy of their home for 2 to 16 weeks depending on the type of product.
An Impact Score
All products are also evaluated on 4 other criteria: formula, certifications/labels, packaging recyclability and sustainability commitments aligned with the United Nations SDGs.
Every beauty aspects
Specific jury testers and logos for:
Organic Products – Men’s Products – Innovative Products – Clean Products – Well-Being Products – Beauty Institutes
Key figures
2003
Created in
More than 1000
Trophies awarded over 25 years
102 760
Testing days in 2024
2 565
Testers on average every year
2 113
Ingredients banned on the CLEAN version of the award