The Victoire de la Beauté award is based on successfully completing quality examination, which solicits the critical feedback from consumers and which also takes into account criteria related to environmental issues.
For an uncompromising final verdict and unparalleled legitimacy.
Open to any beauty brand wishing to access the process for each distribution channel: drugstore, mass retail, hair salon, high-end retail outlets, institutes, specialty shops, mail order… All products whether glamorous or functional, new or older are concerned. Beauty outlets can also participate.
All product tested are packed in neutral containers or presented without any branding sign or reference. The objective is to eliminate any marketing consideration that could influence the judgement of the testers.
For a 100% objective methodology as well as unambiguous results, independent labs monitor the testing.
No contest or election, the “Victoires de la Beauté” do not compare products within categories but evaluate each candidate product alone.
Each product is tested over an adapted period to be able to judge its efficiency (2 weeks for a shampoo, up to 16 weeks for food supplements). The length of time is defined jointly with the manufacturer.
Each product is remitted to a jury of 40 women testers, 40 men testers or a mix (depending on the product). Sensory testing labs are responsible for recruiting the testers.
Thanks to the various technical resources deployed, the overall rating of each product also takes into account, beyond perceived effectiveness and cosmetic qualities.
An Impact Score® composed of:
Successful completion of the Quality Exam is based on an overall satisfaction rating assigned by consumers at the end of the testing period. Three other criteria contribute to the overall satisfaction rating: perceived effectiveness, texture, and fragrance (criteria adapted for certain candidate products).
This rating can be supplemented by bonus points awarded through the Impact Score, which relates to the product’s composition, the packaging’s recyclability rate, and the brand’s/company’s sustainability commitments (United Nations Sustainable Development Goals). Depending on the award for which the candidate product is applying, the required quality threshold varies between 14 and 16/20.
In the event of head-to-head competition within the same distribution channel, only the product with the highest rating is declared the winner.
Note: The Clean, Organic, Bio, and Virtuous & Responsible Awards involve thresholds and constraints that vary depending on the product.
An exhaustive and confidential report is remitted to each participant. The report details all the marks given by the testers as well as their unbidden remarks.